![]() ![]() However, much of the waste that’s recycled is never made into new products. More than 85% of Blue Apron’s packaging is recyclable, and it’s also the first meal kit service to participate in the How2Recycle Label Program, which teaches customers to properly recycle. If there’s a surplus, the company offers the extra food to employees through its farmer’s market program and donates the rest to organizations such as City Harvest. “You're getting great meals, but you're not feeling like you're having to buy a giant jar of sauce for something where you only might need a small amount or buying too much produce that goes bad too quickly,” she says.Ī study from the University of Michigan found that the carbon footprint of using the service is a third lower than shopping at the grocery store, including both packaging and transportation.įood waste is the “biggest culprit” when it comes to the company’s carbon footprint, she says, and technology helps them understand customers’ needs based on what people order. With people complaining about over-buying food for a recipe and throwing away the extras, Blue Apron focuses on reducing food waste in both its supply chain and customers’ homes, she says. Plus, Blue Apron delivers high-quality ingredients right to the customer’s doorstep. Kozlowski says people buy meal kits for three main reasons: meal planning, convenience and food waste.įor many families, meal kits remove the stress of arguing over what to make for dinner every night and provide variety, she says. “Even after things start to open up again, started to see value in the connection with family and the cost savings that comes from cooking at home.” ![]() Research and customer feedback suggest that people will continue cooking at home more after the pandemic, she says. President and CEO Linda Findley Kozlowski thinks the company’s growth in subscribers and revenue will sustain after the pandemic ends. With more people cooking at home, the meal kit delivery service reported 10% growth in net income during the second quarter of this year compared to the same period last year. (Blue Apron) This article is more than 2 years old.Ĭhanging habits sparked by the coronavirus pandemic positioned some companies - such as Blue Apron - to do better than others. ![]()
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